Le Creuset
Client:
Problem:
Outcome:
Le Cruset
Le Creuset's is quality kitchenware and everyone knows it. However, its not resonating with the younger generation and people are turning to other alternatives.
I created a campaign that positions Le Creuset as something that you would go lengths to own. If your family already have one, it's time to get in your grandmother's good books. If you are new to the brand, how will you make sure your least favourite cousin doesn't get their hands on it?
The campaign spans OOH, in-store PR stunt and tactical print ads.
Le Creuset will offer an in-store will writing and engraving service for customers who buy products in-store. They will be able to add their purchase to their Will, choosing who they leave it too.
Advert put in the obituary section of newspapers.