IKEA x Valentine's Day
Client:
IKEA
Problem:
We are convinced that affordability and good quality don’t come hand in hand. Ikea are famously known for their affordable furniture, but they are usually the brand to blame when something breaks. How can we prove to young people that Ikea products are affordable quality?
Outcome:
To prove the strength and affordability of Ikea products, we want young people to test them out by using the best method yet; sex.
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Launching in the lead up to Valentine's Day, the new campaign will drop, proving Ikea is bang for its buck.
Updated instruction manual with the best sex positions you can have on Ikea furniture.
Partnership with Bellesa, a female friendly porn company. We build their sets with Ikea furniture and as the videos are viewed, the prices of products pop up.