5 Gum TikTok Launch

5 Gum was a staple across the UK and USA in the late 2000s but disappeared after being taken off the shelves soon later.

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They asked us to relaunch it on TikTok, with the aim to appeal to a younger generation who aligned with the brand's values of thrill, excitement and uniqueness.

Outcome:

Launching a brand that people vaguely remember from childhood meant that nostalgic pop culture heavily inspired what I created.

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We kept up to date with trends, viral sounds and produced a mixture of scripted sketches as well as short and snappy videos.

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We generated millions of views for the brand and grew to collaborate with influencers.

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Role: Creative lead, copywriter, art director, designer and director across the series.