For the Love of the Game
Client:
England and Wales Cricket Board
LV Insurance
Brief:
LV Insurance asked us to create a series that focuses on the importance of grassroots cricket, the support professionals have and the ongoing foundation, LV:FundsForRuns, which helps train coaches and support cricket grounds across the country.
Outcome:
I wrote a three part series that celebrated the parents and coaches who supported professional cricketers at a grassroots level.
We filmed at the player's childhood cricket clubs, interviewed both the cricketer and their respective coach or parent. I wanted the episodes to feel like a natural conversation, whilst also spotlighting the importance of grassroots funding.
The series gained over 50k views.
Role: Creative lead, copywriter and art director across the series.