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Never See Us Sweat
Client:
The Hundred
Sure Deodrant
Brief:
The Hundred and Sure have an ongoing partnership and came to us to create a series that showed off the deodorant's 72 hour protection.
Outcome:
I wrote a series for Instagram reels, where cricket players would compete against each other in fast pace challenges.
The series launchd in time for the 2023 Hundred tournament and gained over 50k likes.
Role: Creative lead, copywriter and art director across the series.
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