Take The Single

Client:

England and Wales Cricket Board

Vitality Health Insurance

Brief:

Vitality have an ongoing partnership with the ECB and came to us to help encourage cricket fans and the public to add more exercise to their daily routine.

Inspired by the score advantage of taking the single, Vitality asked us to incorporate that into the final product.

Outcome:

I wrote a series for Instagram reels, spotlighting three professional players and what they do in their free time to keep active.

Each episode brought up the importance of exercise when it comes to mental health and keeping active on a busy schedule.

The series lived across social media, but we tactically placed it across other platforms to attract a wider audience. It gained over 60k likes on Instagram.

Role: Creative lead, copywriter and art director across the series.

Not everyone is scrolling through Instagram, so to reach a wider audience, we places the series on websites like WeTransfer to encourage people to do a bit of exercise whilst their files uploaded.