CEX

Client:

CEX

Problem:

Outcome:

CEX is a much loved high-street staple and offers a lot more that just refurbished phones and tablets. But with the growing tech giants, how can they stay relevant, not only for their loyal customers but for a new generation?

I created a campaign inspired off nostalgia and how it feels to escape the responsibilities of adulthood. CEX is a haven for the past and I wanted to show that taking comfort in nostalgia is normal.

The campaign spans across OOH, tactical digital assets and a PR brand partnership.

A partnership with AirB&B to create a remote retreat decked out with retro games and entertainment.

Online banner adverts to direct people to book a trip with AirB&B.